"If I had to guess, social commerce is the next area to really blow up"
Mark Zuckerberg (Facebook founder) (1)
Social commerce is local business. Your local customers want to support you but you need the means to do this. You need to reach as many communities as you can. You need to move past directories to being able to present your whole inventory (location based shopping). You need to employ technology to make it easier for customers to buy, to be able to "check in to check out".
PortoLynx partners with local associations and publishers to access local customers; it presents your total inventory to multiple marketplaces and it manages the technology at no on going cost to your business.